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Definitions of Website Terms

At Expert we know the online world is full of new and changing words, terms and acronyms, so to help you understand these we have developed a simple series of definitions.

If you have any words, terms or acronyms you’d like us to explain, just leave a comment. We'll gladly help you with the term, and add them to the list.

Alt tags:

Text used to describe an image. Alt tags display when your mouse cursor hovers over an image. Alt tags are used by blind readers to describe an image, increase search engine rankings through "indexing", and are often a requirement under New Zealand and Australia government web guidelines.

Browser (Internet / web browser)

A computer program used to view web pages. This converts the code used by website designers into something viewable on your computer screen. There are a wide range of browsers such as Internet explorer (most common), firefox, google chrome, safari, and more.

Cascading Style Sheets (CSS)

A style sheet language most common used to style web pages (formatting) written in HTML and XHTML.

Content management system (CMS)

Software used to enter, edit, import, export, schedule and publish websites and other files and information.

Domain Name

The name given to your website for simple finding on the internet. Each website has a unique domain name (eg. www.expert.co.nz), which is used to locate its information on the intenet.

Dynamic Navigation

Website navigation where all navigational items (or buttons) are contained in a bulleted list and can be updated to add or remove items easily as the website grows and changes.


Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.

e-Newsletter / e-Zine

An e-newsletter (also called e-zine) is a newsletter sent via e-mail to subscribed recipients.


HTML stands for HyperText Markup Language. It is the code or language used in some web pages. Web browsers read HTML documents and display them as web pages. Various versions of HTML exist, with HTML4 being the current version, and HTML5 being currently in development, with some great capabilities for aspects like video transfer.


Terms that an internet user may use to find your website. An example of keywords that may be used for a new BMW car sales yard in Wellington would be: wellington, car, new, BMW, european, car sales.

Meta data tags

Meta data tags are used to specify a page’s title, description, keywords, author and the last time it was modified. They are not displayed on the web page, but are read by search engines and factored into the search rankings

Search engine optimization (SEO)

The use of various techniques to improve a website’s ranking in the search engines and thus its ability to attract more visitors. This is largely based on google now, which has become the most commonly used search engine across the globe.


A document or diagram used for planning a web site or a page on a web site for accessibility and SEO purposes. It lists the pages of a web site in an organised and hierarchical fashion and can show the links between pages.


A document or diagram used to suggest the fundamental layout of elements used in a web interface. These are used to show the basic idea of layout for a website, and how any interactive parts will operate.

w3c standards

World Wide Web Consortium (W3C) is a recognized Web standards group. It develops and publishes specifications, software, guidelines, and tools for the Web, including HTML and accessibility standards.

Read through our website blog articles to learn more about website terms.

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Phone: +64 4 384 9833 | Email: us@expert.services
Address: 19 Tennyson Street, Te Aro, Wellington 6011, New Zealand
Postal address: PO Box 6474, Wellington 6141, New Zealand

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